Fremantle today announced the appointment of Andrea Scrosati to the position of Group Chief Operating Officer. Andrea, currently EVP Programming at Sky Italia, will succeed Sangeeta Desai, who decided earlier this year to step down from her role as COO and CEO Emerging Markets after over five years.
Reporting to Jennifer Mullin, Fremantle’s Group CEO, Andrea will have board level responsibility for central group functions including strategy, M&A, legal and business affairs, as well as the company’s operations across Southern Europe (Italy, Spain, France and Portugal), Brazil, Mexico and Israel and its UK scripted label Euston Films.
He will be a member of Fremantle’s global operating board and its investment committee. He will also be chair of Fremantle’s production companies Wildside (Italy), Miso Film (Scandinavia) and Abot Hameiri (Israel) and will serve on the board of both Kwai and Fontaram in France.
Andrea will also have business and operational responsibility for the execution of Fremantle’s global scripted plan, ensuring that projects are adequately resourced and positioned at the point of greenlight, and working closely with Sarah Doole, Fremantle’s Director of Global Drama, and Jens Richter, CEO, International, throughout development, financing and pre-production.
Jennifer Mullin, Group CEO, Fremantle, said: “I couldn’t be more excited to welcome Andrea to Fremantle. His deep understanding of audiences, his global mindset, his track-record of taking bold risks, and his world-class creative and commercial acumen are all going to be invaluable as we embark on an increasingly ambitious path to growth.
“I would also like to thank Sangeeta for all of her work over the last five years. She has been a crucial architect of Fremantle’s push into high-end drama, our big strategic investments and our sustained global growth, and she will be very greatly missed.”
Andrea Scrosati, incoming Group COO, Fremantle, said: “There has never been a more exciting time for the global creative and content industry, and there is no doubt that Fremantle is driving this momentum: supporting and investing in the best talent from across the world, innovating and taking the right risks, and always marrying a local focus with a global vision.
“After over a decade at Sky Italia, I can look back at many ground-breaking achievements, an amazing team, a fantastic company and only great memories – and now I look forward to starting this exciting new adventure working with Jennifer and the very best talent in the industry.”
A creative powerhouse in the industry, Andrea joins from Sky Italia where, since 2010, he has held the position of EVP Programming, commissioning landmark scripted and unscripted original programmes that have attracted record audiences, secured worldwide acclaim, and helped transform Sky Italia’s position in the marketplace.
He joined Sky Italia in 2007 as Vice President of Corporate and Market Communications and three years later was put in charge of all the non-sport Sky Italia content, including their flagship channel, SkyUno and the free-to-air channel TV8. He soon started disrupting Sky Italia’s output and the wider Italian TV landscape, commissioning shows such as Gomorrah, sold to over 200 territories, The Young Pope and The Miracle, and bringing unscripted shows such as The X Factor and Masterchef behind a paywall. More recently, he co-commissioned the new series from Stefano Sollima, Zero Zero Zero, and George Clooney’s Catch-22 TV series.
Before joining Sky Italia, Andrea co-founded and led his own company, MN, which quickly established itself as one of Italy’s leading entertainment public relations and communications firms. Fluent in English and Italian, Andrea worked as a consultant for several international corporations and began his career as a political press secretary.
He joins Fremantle in November and will be based in the company’s global headquarters in London. He will remain chair of Vision Distribution, the JV movie distribution company set up in 2016 between Sky Italia and five independent Italian production companies, including Wildside.