Fremantle today announces the appointment of Frankie Cory to the position of Group Marketing and Communications Director.
Cory, formerly CEO of leading UK PR agency Mischief, will be based in the company’s global headquarters in London taking the role that was previously held by Oliver Rawlins who recently joined Netflix.
Reporting directly to Andrea Scrosati, Fremantle’s Group Chief Operating Officer, Cory will lead global marketing and communications for the company and its unsurpassed line-up of many of the world’s most watched and loved unscripted and scripted shows.
Cory will spearhead the drive to enhance and position the profile of the company, its shows and IP, among customers, media, global influencers and the leading creative talents in the industry, always focusing on Fremantle key objective – to be the place that creatives call home.
She will oversee all marketing and communications around the company’s distribution, entertainment and drama functions, as well as its digital and branded entertainment portfolio.
Cory will also work with teams across Fremantle’s global network of offices to ensure seamless and coordinated campaigns for its labels and shows across the world.
Andrea Scrosati, Group COO, Fremantle, said: “Frankie has been at the cutting edge of the marketing and communications industry for more than a decade. She has an impressive track record of consistently delivering excellent results with some of the biggest agencies and for global brands. As a stand-out, award-winning leader in her field, she brings a wealth of experience, knowledge and expertise that make her perfectly placed to take Fremantle’s global marketing and communications to unchartered heights. She will be a welcome and excellent addition to the Fremantle family.”
Frankie Cory, incoming Group Marketing and Communications Director, Fremantle, said: “There has never been a more exciting time for the entertainment industry and wider creative communities, which I know sit at the very heart of the Fremantle culture. I feel honoured to have the opportunity to work with such incredibly talented people, promoting some of the world’s greatest entertainment franchises and original content being produced across the world.”
Before joining Fremantle, Cory led PR agency Mischief as CEO from 2014. Under her leadership, Mischief established itself as one of the UK’s most prominent creative PR agencies, working with clients including Lego, Unilever, Vodafone and Asda.
Frankie joins Fremantle on Monday 2nd September.