FremantleMedia North America (FMNA) has hired Kevin Blanchette as senior vice president, marketing & communications. Blanchette will report to FMNA President of Commercial Operations Rick Glankler.
“We’re excited to bring Kevin onto the FremantleMedia team,” said FMNA President of Commercial Operations Rick Glankler. “Our decision to hire one of the best marketers in the business clearly demonstrates our commitment to supporting our broadcast partners by engaging consumers and driving both on and off-air conversations.”
With two decades of marketing experience, Blanchette most recently served as head of Hulu Originals Marketing. Since joining Hulu in 2015, he oversaw the launches of all Hulu Originals including Casual, The Looming Tower and the 360-degree marketing campaign for The Handmaid’s Tale, which helped garner the streaming service its first Emmy® and Golden Globe® wins including Best Drama. He previously spent 11 years as a marketing executive at HBO in New York City, finishing his tenure as Director, Consumer Marketing, overseeing campaigns for Game of Thrones, True Blood, Silicon Valley and Veep.