FremantleMedia rebrands to Fremantle as it unveils new brand identity, logo and website
FremantleMedia – one of the largest and most successful creators, producers and distributors of scripted and unscripted content in the world – introduces a new brand name and identity, embodying the global creative powerhouse the group has become.
The new brand, created in collaboration with brand agency venturethree, launches across the business from Monday 10 September. It represents the creative signature of the global Fremantle family and has been designed to embody the passion and pride of the Fremantle creatives who make over 12,000 hours of original programming, 60 formats and 450 programmes every year worldwide.
FremantleMedia will continue as the corporate entity, whilst the new Fremantle brand will be rolled out as the trading name across all on- and off-screen assets, including programme end-boards, websites and offices around the globe.
Jennifer Mullin, CEO, Fremantle, said: “This is such an exciting moment for me and all of us at Fremantle. Credit must go to my predecessor Cecile Frot-Coutaz and the teams from across the business who have worked tirelessly over the last year to find the right expression of what it means to be part of the Fremantle family. We work with the best creatives in the business, all of whom take enormous pride in their work, which in turn inspires and impacts millions of people around the world. We are all connected by these acts of creativity, all part of one global team – and this new creative signature is a bold way of putting our own unique mark on everything that we do.”
Fremantle has not updated its brand identity since it was created as FremantleMedia in 2001 and the iconic animated globe logo was adopted. Since then the group has continued to build its presence around the world, diversifying its creative output to include an ambitious and hugely successful high-end scripted slate which sits side by side with genre-defining global entertainment formats such as Idol, Got Talent and The X Factor.
Grant Dickson, Creative Director, venturethree said: “When we started working with Fremantle, we learnt that creativity was at the heart of everything they do. They don’t just want to do the best work, they want to be the ‘home’ for the best creative talent.”
“We wanted to capture that ambition with a brand identity that is human, brave and confident. Conceived as a creative signature, the new identity sits comfortably alongside cutting-edge content, reminding us of the quality and imagination of the people behind it.”
Fremantle has also worked with digital marketing specialists Jellyfish to create a new corporate website to showcase the new brand and highlight the scale and quality of its global production portfolio.