Keshet International and Fremantle ink first-look deal

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Leading global producer and distributor Keshet International (KI) has signed a first-look deal with the Australian arm of the global creator, producer and distributor of scripted and non-scripted content Fremantle. Fremantle Australia will have access to KI’s non-scripted formats catalogue in Australia and New Zealand. This deal does not include KI’s scripted and finished tape catalogue.

The diverse catalogue includes existing formats such as KI’s all-new singing format Showdown –Aviv/Eyal, electrifying dance series Masters of Dance, celebrity-led docu-reality series Anna’s 12 Steps To Love, and all new titles added to the slate during the term.

The deal will see Fremantle access to an exceptionally strong selection of non-scripted entertainment and factual entertainment formats being brought to market from the independent production companies supported by Greenbird Media, the UK production company incubator in which KI acquired a majority stake earlier this year. This includes Tuesday Child’s musical game show Playlisters; Crackit Productions’ ground-breaking reality series Bad Habits, Holy Orders; Rumpus Media’s algorithm-powered dating show, Personal Dater; and Top Hat’s social experiment format Bussing.

In Australia, Fremantle is one of the market leaders in the creation and production of entertainment brands. They are the producers of hugely successful non-scripted titles such as Take Me Out, Family Feud, Great Australian Bake Off, Grand Designs Australia, The X Factor and Australia’s Got Talent. This deal represents the first of its kind between KI and Fremantle.

Kelly Wright, VP Distribution and New Business, Keshet International, said: “Fremantle’s tremendous production strength in Australia and New Zealand, as well as their ability to successfully adapt formats to the needs of the local market, makes this an incredibly exciting opportunity. We’re looking forward to bringing our diverse slate of innovative non-scripted formats, backed by Fremantle’s development twists and production might, to the region.”

Chris Oliver-Taylor, CEO Asia Pacific, Fremantle, said: “The opportunity to partner with creative powerhouse Keshet gives our Australian development slate great depth, and enhances our ability to sell and create amazing content. Our brilliant creative team, led by Director of Content, Jennifer Collins, and Director of Unscripted, Caroline Spencer, are exceptional at adapting international formats for our local market, and we expect great success to come from our partnership with Keshet International.”

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