We have acquired global distribution rights to the innovative prime-time format, Make Up Your Mind. Originally produced by Herriemakers for Dutch broadcaster RTL, Make Up Your Mind is the ultimate guessing game, with real play along appeal and entertainment at its heart.
Combining mystery and makeovers, high jinks and high heels, Make Up Your Mind, is a fun, vibrant show in which celebrity contestants surprise and impress viewers with their new skills as a drag queen. Appearing as they’ve never been seen before, a group of celebrities take to the stage. But these famous faces have all undergone the most visual and dramatic transformation into sequinned, confident, and dazzling drag queens.
Each famous participant is professionally and unrecognizably made-up, dressed, and trained to become a drag queen. A cohort of celebrities must guess who each of the personalities are, whilst their performances, dance moves and lip-synching skills are judged by a jury of drag queen professionals who make the overall decision on who deserves the catwalk crown.
Over three rounds, the celebrity panel, made up of two teams, attempt to guess who the players are, whilst the expert drag queen jury have the power to eliminate the performer they feel is the least convincing. Once out, the celebrity’s identity is revealed and we watch their backstory, highlighting the demanding training, rehearsals and challenges they faced to create their new drag persona.
The show is a celebration of diversity, representation, an aspect of LGBTQ culture and drag life. Viewers are taken along for the exhilarating ride, not only engaging in the game of who’s who, but delighting in the incredible transformations.
The smash hit primetime show was one of RTL4’s biggest launches of the year.
Rob Clark – Director of Global Entertainment at Fremantle comments, “At Fremantle we are incredibly proud to deliver new and original entertainment formats that can be enjoyed by everyone. Herriemakers and RTL have created a show with heart and a purposeful message at its centre and we’re confident that this show will be hugely popular with international audiences who will enjoy guessing who the celebrities are whilst also celebrating the beauty and importance of representation”.
Herald Adolfs – Creative Director at Herriemakers says, “Creating this show has been an absolutely marvellous ride. Seeing these celebrities give their all to become stunning drag queens, totally out of their comfort zone and pushing themselves to dazzle the public has emotionally touched us all. It is great to deliver such an important message in such an innovative and entertaining way. We are proud of Make Up Your Mind, which was produced with heart.”
Peter van der Vorst, Director Content RTL Nederland: “Make Up Your Mind is top entertainment with a very important message: everyone can be who they want to be. It’s great to be able to communicate this to such a large and, above all, young audience in this way. My compliments to Herriemakers who came up with this idea and used all their creativity to create a wonderful show. I am proud that we can already announce that there will be a sequel to Make Up Your Mind in 2022 and that it will certainly not be just one episode.”
