Beach House Pictures (a Fremantle company) has inked a partnership with Los Angeles-based studio Sonic Gods to co-produce a Singapore-set international version of 60 Day Hustle, marking the franchise’s first major expansion outside the U.S.
The new edition will be hosted by entrepreneur Kelly Mi Li, best known as a creator and star of the Netflix reality hit Bling Empire, bringing her experience as both an entrepreneur and global media personality to the format.
The deal comes on the heels of strong momentum for 60 Day Hustle, which launched its first two seasons on Amazon Prime Video in the U.S., positioning the series as an emerging global format in the business competition space.
Created by Michelle Delamor and Chris Hayman and Produced by Adam Horner all from Sonic Gods Studios, 60 Day Hustle follows a group of early-stage entrepreneurs competing in an intense, high-stakes accelerator designed to test their ability to build, market and scale a business in just 60 days.
The format blends competition storytelling with real-world business outcomes, creating a hybrid of entertainment and business transformation.
Beach House Pictures, a Fremantle company, is led by Jocelyn Little and Donovan Chan and has built a strong track record producing internationally recognized unscripted programming, including MasterChef Singapore, Bake Off Japan and Asia’s Next Top Model.
“We are thrilled to be working with Sonic Gods who are amazing entrepreneurs themselves and have created a really dynamic and exciting business and IP” said Jocelyn Little, co-founder of Beach House Pictures. “We believe that 60 Day Hustle is not only entertaining, informative and inspiring, but also the type of innovative competition format the world needs right now.”
The Singapore edition will adapt the format for a new generation of founders in Asia, spotlighting regional talent while maintaining the core structure that has driven engagement in the U.S.
“We’ve always built 60 Day Hustle with global scalability in mind. The format is designed to adapt to different markets while maintaining the intensity and authenticity that defines it. Singapore is a natural next step, with a strong entrepreneurial ecosystem and a new generation of founders ready to be showcased on a global stage,” said Adam Horner, Head of Production at Sonic Gods Studios.
“With Beach House Pictures’s track record producing standout global series and premium unscripted content, we couldn’t have found a better partner to bring 60 Day Hustle to Asia,” said Chris Hayman, co-founder of Sonic Gods Studios. “This is exactly how we’ve always envisioned the franchise evolving, as a global platform for entrepreneurship, culture and storytelling.”
The partnership signals a broader international rollout strategy for 60 Day Hustle, with additional territories already in development.
Michelle Delamor, co-founder of Sonic Gods Studios, added: “There are early-stage founders working to build their dream in every city in the world. 60 Day Hustle is designed not only as an accelerator to drive real growth, but as a platform to amplify and celebrate the incredible talent coming out of different countries and cultures. Bringing the show to Singapore is an exciting step toward building a truly global stage for the next generation of entrepreneurs.”
The Singaporean production will be led by Jocelyn Little and Donovan Chan, Managing Director and Creative Director of Beach House Pictures, with Michelle Delamor, Chris Hayman, Adam Horner, and Kelly Mi Li serving as executive producers.
