Fremantle brings The Traitors to the Nordics

Finland and Denmark are the two latest territories set to adapt IDTV’s smash hit format The Traitors, following the recent announcement that All3Media’s Berlin based Tower Productions will produce the series for RTL in Germany.

In Finland, Fremantle will produce the Finnish version, whilst in Denmark Blu will produce a Danish version for TV2.

Following its original launch in the Netherlands, commissions of the hit format have now been announced in fourteen territories including France, New Zealand, Spain, Norway, Australia and Belgium. The series has generated fantastic results with recent successes in the UK, where the series streamed 28 million times on BBC iPlayer and in the US, where a a second season has already been commissioned by Peacock.

In The Traitors, the contestants move into an atmospheric location with the goal to work as a team to complete a series of challenging missions to earn a cash prize. The catch, however, is that some of the contestants are traitors who will attempt to deceive and manipulate their way to the prize instead of sharing it amongst the group. As this gripping psychological game plays out, the celebrities must do everything they can to identify the traitors in their midst before it is too late.

Georgette Schlick, CEO Northern Europe, Fremantle, said: “The Traitors is an excellent entertainment format about truth, lies and about understanding human behavior. It takes the very best from crime mysteries like ‘Agatha Christie’ and games like ‘Among Us’ and wraps it up in a very engaging and entertaining way. We have been the proud producers of The Traitors in Norway where it became an instant hit last year. I am confident that Katrine Herforth at our Danish label Blu and Jarkko Luoma at Fremantle Finland will do a great job with the format which is a perfect match with the dna of our local labels in the Nordics.”

Nick Smith, EVP Formats at All3Media International, commented: “The Traitors has become an unstoppable global phenomenon and we are delighted to welcome Finland and Denmark as the format’s latest ‘faithful’ territories. The Traitors is intelligent reality TV, providing a highly adaptable format of psychological game play that creates incredibly tense, must-watch moments for global audiences, making it as compelling as our most addictive dramas. 2023 is set to be an even bigger year for The Traitors with further commissions, and re-commissions to be announced over the coming weeks. The only thing that can stop The Traitors from taking over the world are the faithful themselves”.

The Traitors was created by IDTV, an All3Media Company. The format was further developed with the RTL Creative Unit and originally produced by IDTV.