Today we announce our partnership with Nacelle to represent their FAST channel – Comedy Dynamics. This partnership brings together our scale and expertise in the FAST space with Comedy Dynamics’ best in class comedy programming.
The global partnership will see us provide key support to scale the Comedy Dynamics Channel. This includes expertise from our Global Sales teams and Channel Marketing, Programming, Data, Partnership and Ad Sales teams, which will provide the best practices for consumer engagement, marketing and performance optimization. We will also deliver dedicated marketing scale and support and operating efficiencies, including advanced data and insights, for the Comedy Dynamics Channel.
Comedy Dynamics currently offers over 1,000 hours of library content and is the number one indie distributor of stand-up comedy. The Nacelle library includes hit comedians such as Ali Wong, Jim Gaffigan, Tiffany Haddish, Tom Segura, and Jeff Dunham. Currently, Comedy Dynamics receives tens of millions of views across all their channels, which have been providing entertainment for viewers in the US since July 2019 on platforms such as Roku, Pluto TV, Samsung, and LG. This partnership will bolster Comedy Dynamics’ existing audience base, with aim to scale out to further markets in North America, as well as internationally.
Laura Florence, SVP Global Channels, Fremantle, said: “This is a fantastic new deal for our Global Channels team and marks the very first of this kind of partnership. Nacelle is a great partner for us with its impressive, growing library of content, which we look forward to bolstering with our global teams and expertise at Fremantle."
Brian Volk-Weiss, Nacelle CEO, added: “We’re excited to be partnering with Fremantle for our FAST channel. This partnership helps provide free top-tier stand-up comedy to the masses!”
The deal was brokered by Kyle Harris, VP Acquisitions, and Jason Bandy, SVP Legal and Business Affairs for Fremantle. Anna Roberts, SVP, Distribution and Acquisitions, and Nikki Barbanell, VP of Business and Legal Affairs brokered the deal for The Nacelle Company.
Our Global Channels business continues to be one of the most extensive within the industry. Last year, we announced an expanded worldwide deal with Pluto TV which saw the distribution of 25 FAST channels across 13 countries, with each channel being specifically curated for individual markets. In 2024, we also launched Rig TV for Roku in the US, which is now available on several platforms including Amazon. The channel currently features classic shows from our team at Original Productions, such as Jay Leno’s Garage, Black Gold, Monster House, Monster Garage and Wild Justice. Our Global Channels business currently operates over 20 FAST channels, across 200 endpoints, across 18 territories and 25 platforms.
