From today, we enter an exclusive partnership with media sales house Ad Alliance for ad sales of our YouTube inventory in the Netherlands. This means Ad Alliance will handle ad sales of our entire YouTube inventory in the Dutch market.
We are a leading global creator, producer and distributor of some of the world’s most successful content across Entertainment, Drama & Film, and Documentaries. We also run an extremely successful digital and social business, running over 1500 social accounts sharing short-form clips from our vast output of gameshows and talent shows, including Got Talent, Idols, Family Feud and The X Factor. Across all platforms we have 500M followers and achieve over 300BN views.
Gijs van Beek, Director Partnerships, Ad Alliance: "We are delighted to add Fremantle's online inventory to our strong sales alliance. This expansion fits seamlessly with our total video strategy, in which we consider a strong online proposition essential alongside our linear offering. With the premium/high-end brands we are adding from Fremantle, we can offer our advertisers an even more diverse reach."
Jens Richter, CEO Commercial and International, Fremantle: “We are thrilled to announce our collaboration with RTL Ad Alliance as our digital ad inventory sales team in the Dutch market. Leveraging its position and comprehensive understanding of the Dutch advertising market, RTL NL stands as the premier choice for advertisers seeking access to high-quality, brand-safe, and family friendly digital ad inventory.”
About Ad Alliance
Ad Alliance is the video powerhouse of the Netherlands. Founded in 2020, the sales house combines the strengths of strong media players such as Warner Bros Discovery, Paramount, Disney, We Are Era, Ziggo Sport and RTL. From this network thinking, Ad Alliance goes to extremes as an ally and is the place where the media euro is best spent. With mass and selective reach through a large palette of TV channels, digital platforms and influencers, we offer a solution for every advertiser's objective. Ad Alliance is based in Hilversum. For more information, visit www.adalliance.nl or follow us on LinkedIn and Instagram
