We today announce a second-window deal with Rai 2 in Italy for the highly anticipated, sun-soaked drama Baywatch, with rights set to commence following the series’ initial exclusive window on Prime Video, further expanding its international reach ahead of its 2027 launch.
The deal marks another significant milestone in the international roll-out of the iconic series, as we continue to build a line-up of broadcast and streaming partners worldwide. First-window partners already on board include Prime Video across Italy, Germany, France, Spain, Portugal, Benelux, Switzerland, Austria, Turkey, Canada, Latin America and In-dia; Sky in the UK and Ireland; and Stan in Australia.
Al De Azpiazu, SVP Distribution, French & German Speaking Europe, Italy, Spain & Portugal, International, Fremantle, said: “Securing a major second-window deal with Rai 2 for Baywatch, even before the series has launched, is a real testament to the strength of the brand and the huge appetite we’re seeing for it internationally. Baywatch is a true MIPCOM showstopper. It’s an iconic brand reimagined for a new generation, with all the scale, energy and entertainment value buyers are looking for. We’re incredibly excited by the response so far and the momentum building around the series.”
First hitting screens in 1989, Baywatch became the most watched show in the world, airing in over 200 countries, and at its peak, reaching more than a billion viewers every week. The unforgettable original series starred heartthrob David Hasselhoff and launched the careers of international superstars from Pamela Anderson and Carmen Electra to Jason Momoa and Yasmine Bleeth.
The reboot will celebrate the franchise’s enduring legacy, while re-energising it for today’s global audience. Fans can expect all the adrenaline-fueled rescues, tangled relationships, complicated chemistry and beachside heroics that defined the original - now with an entirely new cast, contemporary trappings, tensions and challenges, and a renewed mission to protect Southern California’s shoreline.
Baywatch is co-produced by Fremantle and FOX Entertainment, comprises 12 action packed episodes, featuring the iconic red swimsuits and an all-new cast of lifeguards patrolling the world's most famous stretch of sand, delivering high-stakes rescues, explosive drama, and plenty of beachside heat.
The series stars Stephen Amell in the lead role of Hobie Buchannon, alongside Jessica Belkin as Charlie Vale, Shay Mitchell as Trina, Hassie Harrison as Nat, Thaddeus LaGrone as Brad, Noah Beck as Luke, and Brooks Nader as Selene. In recurring roles, David Chokachi reprises his orig-inal role as Cody Madison, while Livvy Dunne portrays Grace. Erika Eleniak, Michael Bergin, and Kelly Packard will also guest star in their roles as Shauni McClain, Jack J.D. Darius, and April Giminski, respectively.
Baywatch will debut on FOX in January 2027, with Matt Nix (Burn Notice, The Gifted) serving as Showrunner and Executive Producer alongside executive producers McG, Michael Berk, Greg Bonann, Doug Schwartz, Dante Di Loreto and Mike Horowitz. McG (Charlie’s Angels) directs the series premiere episode. FOX Entertainment Global holds domestic distribution rights, and Fremantle manages all international sales.
