We have acquired worldwide distribution rights to Luca: Seeing Red, a feature documentary charting the life of Ferrari legend Luca Cordero di Montezemolo, ahead of launching the title to buyers at MIPCOM in Cannes.
The documentary sees Top Gear's Chris Harris travel to Italy to meet his hero, blending rare archive and candid interviews to tell the story of a man who defined modern motorsport and Italian business. Directed, produced and written by Senna writer Manish Pandey and co-directed by Christopher M. Armstrong, the film dives deep into Montezemolo’s extraordinary career – from his early days under Enzo Ferrari to masterminding the brand’s golden eras with Niki Lauda and Michael Schumacher.
Luca di Montezemolo, commented: “I’ve lived my life at full speed, and this film captures that spirit, set against the stunning backdrop of Italy’s timeless beauty… It’s a story of passion, resilience, and the pursuit of excellence, values that define Ferrari and, I hope, inspire others. From the highs of world championships to the challenges that tested me, Seeing Red reflects not just my journey, but the incredible people and moments that shaped it. I’m proud to share this story with the world and I’m delighted that Fremantle, with its global reach and reputation for premium storytelling, will bring it to audiences everywhere.”
Mark Reynolds, Global Head of Documentaries and Factual, Fremantle: “Luca: Seeing Red is a portrait of innovation, leadership and legacy - themes that resonate with audiences everywhere. Luca’s inspiring journey transcends the world of racing - from the passionate heart of Ferrari to the broader cultural moments that shaped modern motorsports. Combining artistry, authenticity and global appeal, this character-driven film reflects Fremantle’s commitment to world-class storytelling.”
Manish Pandey, producer and creative director of Jiva Maya, the European production arm of Religion of Sports, added: “We’re thrilled to partner with Fremantle to bring Luca’s extraordinary story to audiences around the world. It’s a story about passion, resilience, and the relentless pursuit of excellence – values that define Ferrari and continue to inspire millions. Luca: Seeing Red is a visually stunning and deeply emotional journey through one of the most iconic brands in history.”
Produced by Jiva Maya and Religion of Sports, Luca: Seeing Red also explores Montezemolo’s wider influence, from organizing the 1990 FIFA World Cup to launching Italy’s high-speed rail network.
The deal strengthens our global documentary slate, which includes acclaimed titles such as The Zelensky Story; It’s Never Over, Jeff Buckley; Once Upon A Time In Space; and the recently announced The Beatle and The Bass (w/t) with Sir Paul McCartney.
