Naked, A Fremantle label, today announces the appointment of Nicola Lloyd as Creative Director.
Reporting into Naked MD, Tom O’Brien, Nicola will be tasked with helping to roll out the business’ creative strategy by supercharging the development slate and overseeing a wealth of new and upcoming projects as well as originating and developing her own ideas.
Nicola’s appointment marks her return to production after eight years as a Factual Entertainment Commissioner at ITV. During her time there, she managed an impressive slate of popular factual and entertainment programming including the Gordon, Gino and Fred brand; five seasons of the travelogue Bradley and Barney: Breaking Dad; and the reimagined entertainment format, The Games.
Nicola also oversaw some of ITV’s most compelling documentaries, including science series, Planet Child; the food travel series, Gino’s Italy; and the access driven Inside the Ritz and was responsible for several high-profile projects on ITVX including TikTok: Murder Gone Viral; The British Airways Killer; The Other Mrs Jordan; and exposé, Belle Gibson: Instagram’s Worst Con Artist.
Before joining ITV, Nicola worked at Twenty-Twenty as Executive Producer on BAFTA-winning First Dates; Celebrity First Dates; and First Dates Hotel. Other production credits include Ramsay’s Costa Del Nightmares for Optomen and What Happens in Kavos for Dragonfly.
Tom O’Brien, Managing Director for Naked, says: “Nicola is an exceptional creative talent – a stock-picker and builder of big, original and eye-catching ideas. Naked will benefit hugely from her experience, wisdom and drive, to entertain our audiences as she works closely alongside the senior team here.”
Nicola Lloyd adds: "I am thrilled to be joining Naked as Creative Director and to work alongside such a talented team. Naked has an impressive slate and a strong reputation for creating bold, distinctive content. With my passion for unscripted programming, I’m looking forward to getting back into production and contributing to this next exciting chapter."
