Password heads to Spain

Today, Fremantle announces a new deal which sees Atresmedia Televisión acquire the rights to the word-guessing gameshow Password The new adaptation of the format will be produced locally by Fremantle Spain The format is a highlight in Fremantle’s entertainment slate at this year’s MIPCOM.

Password was successfully revived in the US by NBC, starring Jimmy Fallon and hosted by Keke Palmer; with a stellar lineup of celebrity guests including: Yvette Nicole Brown, Tony Hale, Jon Hamm, Chelsea Handler, Heidi Klum, Joel McHale, Chrissy Metz, Martin Short, J.B. Smoove and Meghan Trainor. The refreshed series launched as the most-watched new unscripted series premiere of the summer across the US broadcast networks ahead of five other titles.

Rob Clark, Director, Global Entertainment at Fremantle said: “We’ve seen how well our star-studded and modern revival of Password has resonated in the US, so we cannot wait to see how the Spanish adaptation will perform. This is a timeless, translatable format and Password’s long-running success around the world is testament to that. Atresmedia Televisión has a strong portfolio of successful formats in the Spanish market so Password will be a great addition to their catalogue.”

Nathalie Garcia, CEO, Fremantle Spain comments: “Since I joined Fremantle in 2014, witnessing the return of Password on Spanish television has always been one of our team’s goals. A happy outcome is worth waiting for. With Atresmedia TV, this team’s wish has now come true. We are confident that, as has happened before, this fantastic game show will generate iconic moments that will become part of our television history. Password has had an excellent international run and the new adaptation of the game show, with Jimmy Fallon as a powerful valued asset, has called the world’s attention to the show once more.”

Password is the hilarious big brand word guessing gameshow that has taken US ratings by storm! Word association is the name of the game as celebrities team up with contestants, giving just one single word clue to help them guess each pre-defined password and win a huge cash prize. Easy to follow, interactive, with a very broad appeal, it’s not just what you say, it’s how you say it. Players use humour, nuance and with the audience in on the password, edge-of-your seat spectator reaction to guess the passwords and unlock the final big money prize.