Today we announced a landmark output deal for Jamie Oliver programming and lifestyle content with RTL Deutschland.
The multi-year agreement will see RTL Deutschland become the exclusive home of Jamie Oliver’s entire portfolio of shows in Germany, having secured exclusive rights for Pay TV, Free TV, and streaming via AVOD and SVOD. This will redefine the cookery-television landscape for German audiences, offering them more access to new and archived Jamie Oliver shows.
The new deal will allow significant synergy and cross-promotion potential across all media owned and operated by RTL Deutschland and its parent company Bertelsmann including TV, streaming, digital and printed media and publishing of Jamie Oliver’s popular books.
The German premieres of several Jamie Oliver cooking formats will air on pay TV channel RTL Living, with the formats also set to premiere on free TV platform VOXup. Further specials and Jamie Oliver events are in discussion for the flagship channels of RTL Deutschland On RTL+, the shows will be available for streaming via AVOD and SVOD.
Jamie cooks the Mediterranean (Jamie Oliver: 5 Zutaten Mediterranean) will launch on RTL Living on Thursday, 12th October. In this series, Jamie Oliver delves into Mediterranean cuisine, crafting delectable dishes that can be effortlessly recreated at home with just five ingredients. On Saturday 14th October, Jamie’s One Pan Wonders (Geniale One Pot Gerichte) premieres on VOXup. The TV chef showcases the art of preparing diverse dishes using just a few ingredients in a single pot or pan.
Jamie Oliver’s extensive collection of beloved TV titles also includes fan favourites such as Jamie’s Quick & Easy, Jamie’s 15 Minute Meals, Jamie’s Super Food and many others.
Maximilian Bolenius, Senior Vice President Distribution, German speaking Europe & Israel at Fremantle, said: We’re incredibly excited to be starting a new chapter for Jamie Oliver programming and lifestyle content in Germany, working closely and expanding our relationship with RTL Deutschland. The deal will unlock a variety of synergy opportunities across the Jamie Oliver brand via the incredible media portfolio of RTL Deutschland and Bertelsmann. We’re proud to have a long-standing relationship with the Jamie Oliver team and thrilled that we can continue to feed the appetites of his fans across Germany.”
Zoë Collins, Managing Director Jamie Oliver Group: “I am delighted RTL Deutschland will be the new and exclusive home for Jamie Oliver’s very successful library of new and archived programming. RTL Deutschland will have exclusive rights to its free and pay TV channels. RTL Deutschland is part of the Bertelsmann Group, which owns our key publishing partner, Penguin Random House and our distribution partner Fremantle, ensuring we can support and enhance the Jamie Oliver brand more effectively in Germany.”
