Samsung TV Plus today announce that the Jamie Oliver Channel will soon be part of Samsung Electronics' FAST service (Free AD Supported Streaming TV) Samsung TV Plus in the DACH region.
The steady expansion of the content offering within Samsung TV Plus is based, among other things, on the continuous FAST growth on Samsung TV Plus: Compared to the previous year, FAST usage time increased by 45% in 2023. 82.4% of German Samsung Smart TV owners are now streaming. The trend is still rising. 3.5 million German viewers already regularly use the Samsung TV Plus app pre-installed on all Samsung Smart TVs.
The Jamie Oliver Channel consists of five formats that suit all tastes and every mood.
From 14 February, Samsung Electronics is bringing the full repertoire of the Jamie Oliver Channel to Samsung TV Plus. Viewers will find quick recipes in Jamie's Easy Meals. In Jamie's Quick & Easy Food, dishes with just a few ingredients. And in 20 Years of Jamie Oliver Special, Oliver takes people on his travels. On the other hand, Jamie's & Jimmy's Food Fight Club covers friendly eating competitions and togetherness. Viewers looking for nutritious recipes will find what they are looking for in Jamie's Super Food.
Jamie Oliver established cookery television in Germany and had a significant influence on the local food scene. The chef, who has won several awards such as the "German Food Award" and "Favourite International Chef", is regarded as a culinary genius who is followed by millions of viewers worldwide.
Alex Hole, Vice President and General Manager, Samsung Electronics Europe, said international content like this offers interesting opportunities for brands: "Advertisers have access to the growing number of viewers using FAST services because they can see engaging, high-quality and free content funded by targeted and relevant advertising."
Benedikt Frey, Country Lead DACH at Samsung TV Plus: "This expansion of the content offering on Samsung TV Plus highlights the growth of FAST in Germany and underpins the role of this free, ad-supported streaming format in the overall TV experience: FAST offers a wide range of high quality content to suit a variety of viewing needs and moods."
Maximilian Bolenius, SVP Distribution German speaking Europe & Israel, at Fremantle added: "Following the successful launch of the Jamie Oliver channel in the UK, we are pleased that German fans will now have access to over 100 hours of culinary delights content on Samsung TV Plus. The diverse programme offers something for every taste and invites even real foodies to discover new recipes and international cuisines."
