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Wildside announces multi-picture co-production deal with Sony Pictures

Sony Pictures International Productions (SPIP) and Wildside, a Fremantle Company, have announced a new multi-picture co-production deal to develop and produce local films in Italy.

First in the deal is a comedy from director Alessandro Genovesi (When Mom is Away, 7 Women and a Murder), Upside Down Family. Written by Genovesi and Giulio Carrieri (Everybody Loves Diamonds) the film stars Luca Argentero (Unique Brothers, The Legendary Giulia and Other Miracles, DOC-In your hands), Valentina Lodovini (When Mom is Away, Welcome to the South), Licia Maglietta (Bread and Tulips) and newcomers Martina Bernocchi, Carlo Alberto Materazzo and Chiara Pasquali.

Based on the motion picture Le Sens de la Famille, Sonia Rovai is serving as producer on the film  for Wildside, a Fremantle Company.

“We are thrilled to enter this new working relationship with Sonia Rovai and her entire team at Wildside, and we cannot believe our good fortune to have a powerhouse like Alessandro Genovesi helm our first production together,” said Shebnem Askin, EVP, Creative Production & Head of Sony Pictures International Productions.

Sonia Rovai, CEO, Wildside, said: “I am very honored that my first Wildside production was born from an important collaboration with Shebnem Askin and the SPIP team, a large international group with a strong local strategy, which invests in our industry and our best talent to create quality content and great entertainment. I consider it a sign of great trust and appreciation and I hope this will be the beginning of a long and fruitful collaboration.”